Nike

   In 1964, Phil Knight, a former distance runner for the University of Oregon, teamed up with his ex-track coach Bill Bowerman to form Blue Ribbon Sports, the precursor to Nike, Inc., which was later formed in 1972. In 1979, the first "air-cushioned" sports shoe was created in collaboration with a former NASA employee, Frank Rudy. After losing market share to Reebok in the early 1980s, Nike rebounded by securing famous sports pro Michael Jordan in 1985 and recouped with their massive ad campaign Just Do It in 1988. An integral part of Nike's success has been the Nike Sports Research Lab at the Nike World campus in Beaverton, Oregon. This is a facility comprised of designers, trainers, athletes, and podiatrists who study the science of shoes for each sport to create more useful, innovative, new products. By 1991, Nike was back on top, not only with a broad range of sport shoes, but also with a line of fitness and sports apparel for men and women. In 2005, Nike employed 24,300 people and acquired companies such as Converse, Cole Haan, freedom of choice, Hurley, Exeter Brands, and Bauer. Nike is the largest sports shoe manufacturer and, in 2005, posted annual revenues of $13.7 billion.
   See also Adidas; Footwear; PF flyers; Puma; Sneakers.

Historical Dictionary of the Fashion Industry. .

Look at other dictionaries:

  • Nike — Cet article possède un paronyme, voir : Niké (homonymie) …   Wikipédia en Français

  • Nike — Nike, Inc. Тип …   Википедия

  • Nike — ist: die Siegesgöttin in der griechischen Mythologie, siehe Nike (Siegesgöttin) Statuen, die die Siegesgöttin Nike darstellen: Nike von Samothrake Nike des Paionios Nike des Kallimachos in der antiken Geografie eine Stadt in Thrakien, im heutigen …   Deutsch Wikipedia

  • Nike+ — Nike+iPod Boîte du kit Nike+ …   Wikipédia en Français

  • Nike — may refer to: Nike (mythology), Greek goddess who personifies victory The Nike of Samothrace, an ancient statue of the goddess Nike Nike, Inc., major U.S. manufacturer of athletic shoes, apparel, and sports equipment Project Nike, US Army missile …   Wikipedia

  • Niké — de bronce, Museo del Louvre. En la mitología griega, Niké o Nice (en griego Νίκη) era la diosa de la victoria. Era capaz de correr y volar a gran velocidad, aparte de lo cual no se le atribuían otras cualidades extraordinarias. Se la consideraba… …   Wikipedia Español

  • Nikè — Niké Pour les articles homonymes, voir Niké (homonymie). Bas relief de Niké à Éphèse Dans la …   Wikipédia en Français

  • Nike J — at Hamamatsu Air Base NIKE J was the name for the Japanese version of the Nike Hercules Missile surface to air missile. It was produced by Mitsubishi Heavy Industries. First test firings of the missile occurred in November 1970. The Nike J was… …   Wikipedia

  • Nike — Nike, bei den Griechen die Göttin des Sieges in jedem Wettstreit, nach Hesiod Tochter des Titanen Pallas und der Styx, die sie Zeus zum Beistand im Titanenkampf zuführte. Nike (Bronze im Museum zu Kassel). Als Siegesbringerin und Botin erscheint… …   Meyers Großes Konversations-Lexikon

  • Nike — {{Nike}} »Sieg«, Tochter des Titanen* Pallas und der Styx* (Hesiod, Theogonie 383–385); ihre Geschwister sind Eifersucht, Kraft und Gewalt. Daß Nike keine alte Göttin, sondern eine Personifikation des Sieges ist, den Zeus* und Athene* schenken,… …   Who's who in der antiken Mythologie

  • Nike™ — [Nike] a US company that makes sports clothes. Its ↑trainers (= sports shoes) are fashionable among young people, who often wear them when not playing sport. (Nike was the ancient Greek ↑goddess of victory, who had wings.) Just do it Nike… …   Useful english dictionary

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